Air Jordan: Not Just Sneakers, But Investments
Air Jordans are much more than basketball shoes. They’re a cultural phenomenon that has grown to become a collectible investment. It’s hard to imagine the success of the Air Jordan brand without the influence of Michael Jordan himself.
If you’re wondering what makes a particular pair of Air Jordans valuable or desirable, there are a few key things to keep in mind. The edition of the shoe, the colorway, any collaborations it was part of, and the overall condition all play a role in its value.
This guide will help you understand Air Jordans, even if you aren’t a “sneakerhead.” We’ll cover the different editions, what “retro” means in the context of Air Jordans, how colorways work, and how condition impacts value.
Read on to learn more about the world of Air Jordan vs. Retro and how to navigate it, whether you’re a seasoned collector or just starting out!
Decoding the Air Jordan Lineage: Numbers, Editions, and Significance
The Air Jordan line has a language all its own. Here’s a little primer to help you understand it.
Understanding Air Jordan Editions and Numbers
What do the numbers attached to Air Jordans mean? Generally, the numbers correspond to the order in which the shoes were released. So, the Air Jordan 1 came out before the Air Jordan 2, and so on. But don’t assume that a higher number means a higher value.
While the edition numbers follow a sequence, other factors are more important when it comes to value. Things like color combinations and collaborations with high-end designers often drive the price up more than the edition number itself.
The Significance of the Original Air Jordans
The early Air Jordan models – the AJ1 through AJ5 – have a special place in sneaker history. They weren’t just shoes; they were a statement on the court and a cultural phenomenon off the court.
A brilliant marketing strategy also helped boost sales: Nike claimed the NBA banned the Air Jordan 1, saying it violated the league’s uniform policy. It was a genius move that only added to the shoe’s mystique and desirability. The “banned shoe” campaign turned the Air Jordan 1 into an instant legend.
The Retro Phenomenon: Re-releasing History
In the world of Air Jordans, the term “retro” gets thrown around a lot. But what does it really mean?
Defining “Retro” in the Air Jordan Context
Simply put, a retro Air Jordan is a re-release of an older Air Jordan model. Think of it as a greatest hits album, but for sneakers. These retro releases play a huge role in keeping classic designs relevant, introducing them to new generations of sneakerheads and allowing longtime fans to relive the glory days.
Original vs. Retro: Understanding the Value Difference
While retro models are a great way to experience classic Air Jordans, it’s important to understand that they often don’t hold the same value as the original (“OG”) models. Why is that?
Retro models are recreations, and while they strive for accuracy, there are often differences in materials, construction, and details compared to the originals. For example, an OG Air Jordan 1 from the 80s will likely command a much higher price than a retro version released in 2017. This difference in value reflects the scarcity and historical significance of the original shoe.
Colorways: More Than Just Aesthetics
Sneakerheads know that a shoe’s colorway is more than just the colors on the shoe. The colorway is a huge part of the shoe’s identity and its appeal to collectors. It can influence demand and drive up prices, especially for limited edition releases.
The Power of Color: How Colorways Influence Demand
So, what are colorways and why do they matter? In the sneaker world, a colorway refers to the specific combination of colors used on a particular shoe model. Some colorways are instantly recognizable and become iconic, making them highly sought after by collectors.
Colorways, collaborations with artists or designers, and player editions (shoes designed for or worn by specific athletes) add to the shoe’s value and desirability.
Iconic Colorways and Their Stories
One example of a popular colorway is the “Flu Game” Air Jordan 12, featuring a black and red design. Michael Jordan supposedly wore this colorway while battling flu-like symptoms during Game 5 of the 1997 NBA Finals. This story, whether entirely true or slightly embellished, adds to the shoe’s allure and makes it a valuable piece for collectors.
The Air Jordan 1 is another great example of the importance of colorways. Over the years, there have been at least 23 different colorways released, each with its own unique look and appeal. This variety keeps the Air Jordan 1 fresh and relevant to new generations of sneaker enthusiasts.
The allure of collaboration and player editions
What makes a particular Air Jordan or Retro really special? Often, it’s the story behind the shoe — the collaboration with a designer or the fact that it’s a player edition.
Understanding collaborations
A collaboration happens when the Jordan brand partners with an artist, designer, or other brand to create a special version of an Air Jordan or Retro. These collaborations tend to be limited in quantity, sometimes fewer than 50 pairs released. These limited releases increase the value of the shoe.
Collaborations with artists, designers, and celebrities can significantly increase the value of a shoe. The bolder and more unique the design, the more popular it tends to be. For example, the pink glitter Air Jordans designed in collaboration with Nicki Minaj are a much-sought-after shoe.
Player editions
Player editions, or PEs, are versions of a shoe made specifically for a particular athlete. These are highly coveted by collectors. Because they’re made for a specific player and not sold in stores, they’re exclusive and extremely limited in availability, which drives up their value.
When you’re looking at Air Jordans or Retros, keep an eye out for those special collaborations and player editions. They’re not just shoes; they’re wearable art and pieces of sports history.
Condition is King: The Significance of “Deadstock”
In the world of sneaker collecting, condition is everything. And the ultimate condition? “Deadstock.”
Defining “Deadstock”
Deadstock (DS) means the sneakers are unworn, with the original tags and packaging intact. They’re essentially brand new, as if they just came off the shelf. For serious collectors and investors, deadstock condition is highly prized. It signifies authenticity and preservation, making the shoes more valuable.
Other Condition Terms: Mint, NDS, and Beyond
While deadstock is the gold standard, other terms are used to describe a sneaker’s condition. “Mint condition” generally means the shoes are in excellent shape, with minimal wear. “Near Deadstock” (NDS) indicates the shoes have been worn sparingly, but are still in great condition. And then there’s the humorous “Very, Very Near Deadstock” (VVVNDS), which is a bit tongue-in-cheek, but suggests the shoes are close to deadstock condition. You might also hear the term “on ice,” which refers to a sneaker that’s been carefully stored and preserved.
Beyond the Jumpman: Applying Air Jordan Lessons to Other Sneaker Brands
So, what can the world of Air Jordans teach you about evaluating other collectible sneaker brands?
Turns out, quite a bit. The same principles we’ve discussed here can be applied to assessing the value of other athletic shoes.
Just as with Air Jordans, the edition number, colorway, designer, condition, and collaborations that went into a shoe are key factors when determining value. Limited editions, sought-after color combinations, high-profile designer collaborations, and shoes in pristine condition will almost always command a higher price.
And it’s not just Jordans that are seeing a surge in value. The sneaker resale market has exploded in recent years, with sites like StockX and GOAT facilitating transactions for collectors and investors alike. In fact, Nike alone sold $4.6 billion worth of sneakers in 2020, proving that the demand for rare and collectible kicks is stronger than ever.
Sneakers are increasingly being viewed as alternative investments, with some rare pairs fetching prices comparable to fine art or vintage cars. So, whether you’re a seasoned collector or just starting out, the lessons learned from the Air Jordan market can help you navigate the broader world of sneaker collecting and potentially turn your passion into profit.
Frequently Asked Questions
Why are Air Jordan retros so expensive?
Several factors drive the high price of Air Jordan retros. Scarcity plays a big role – limited releases and collaborations create high demand. Hype and nostalgia also contribute, as people are willing to pay a premium for iconic designs they remember or covet. Finally, the quality of materials and construction, along with the Jordan brand’s prestige, justify a higher price point.
When did Jordans become retro?
The “retro” era for Air Jordans officially began in 1994, after Michael Jordan’s first retirement from basketball. Nike started re-releasing older Jordan models to capitalize on their popularity and the growing demand from collectors and fans. This marked the transition from performance basketball shoes to sought-after lifestyle sneakers.
What does it mean if a shoe is retro?
When a shoe is labeled as “retro,” it means that it’s a re-release of a classic or vintage model from the past. These retro releases often feature the same design elements and materials as the original, sometimes with slight updates or modifications for modern comfort and technology. Retro shoes tap into nostalgia and offer a chance to own a piece of sneaker history.
What is the difference between retro and Air Jordan?
“Air Jordan” is the brand name for the line of basketball shoes created by Nike for Michael Jordan. “Retro” refers to the re-release of older Air Jordan models. So, an Air Jordan retro is simply a re-released version of a classic Air Jordan shoe. All Air Jordans are shoes, but not all shoes are Air Jordans, and not all Air Jordans are retros (some are new designs).
Wrapping Up
Air Jordans aren’t just shoes; they’re a cultural phenomenon. Their enduring appeal and value stem from a combination of factors: the history behind them, their distinctive design, their impact on popular culture, and their collectibility. From the iconic Jumpman logo to the innovative technology, Air Jordans represent a unique blend of athletic performance and street style.
If you’re thinking about collecting or investing in Air Jordans, it’s crucial to understand the nuances of different editions, colorways, and collaborations. The condition of the shoe also plays a significant role in its value. A pristine, unworn pair of a limited-edition release can fetch a high price on the resale market.
Ultimately, the legacy of Air Jordans extends far beyond the basketball court. They’ve become a symbol of athletic achievement, individual style, and cultural significance, solidifying their place in sneaker history and popular culture for years to come. Whether you’re a seasoned collector or a casual fan, the Air Jordan story is one worth knowing.