Revenue vs. Sales: What’s the Real Difference?
The terms “revenue” and “sales” get thrown around a lot, and they’re often used interchangeably, even though they don’t actually mean the same thing. Understanding the difference between revenue and sales is extremely important for anyone trying to analyze a company’s financial health or make smart business decisions.
This article will break down the key differences between revenue and sales, including:
- Clear definitions of each term
- How they’re calculated
- Why they both matter
- Strategies for maximizing both
- How to forecast them
By the end, you’ll have a solid grasp on revenue vs sales and how they impact a business’s bottom line.