When it comes to coffee in the U.S., two names dominate the scene: Dunkin’ and Starbucks. These chains aren’t just coffee shops; they’re cultural touchstones. The U.S. coffee market is worth over $45 billion per year, and these two brands grab a huge piece of that pie.
But while they both serve coffee, Dunkin’ and Starbucks are very different. Dunkin’ focuses on affordability and speed, casting a wide net to attract as many customers as possible. Starbucks, on the other hand, tends to attract students and professionals with its premium experience and higher prices. It’s the coffee shop you go to for a treat, or to get some work done.
So, which one reigns supreme? We’re diving deep into a head-to-head comparison of Dunkin’ Donuts and Starbucks, examining their history, finances, customer loyalty, and, of course, their menus.