Air Jordan: Not Just Sneakers, But Investments
Air Jordans are much more than basketball shoes. They’re a cultural phenomenon that has grown to become a collectible investment. It’s hard to imagine the success of the Air Jordan brand without the influence of Michael Jordan himself.
If you’re wondering what makes a particular pair of Air Jordans valuable or desirable, there are a few key things to keep in mind. The edition of the shoe, the colorway, any collaborations it was part of, and the overall condition all play a role in its value.
This guide will help you understand Air Jordans, even if you aren’t a “sneakerhead.” We’ll cover the different editions, what “retro” means in the context of Air Jordans, how colorways work, and how condition impacts value.
Read on to learn more about the world of Air Jordan vs. Retro and how to navigate it, whether you’re a seasoned collector or just starting out!