Hatozaki is one of the newer brands of Japanese whisky to hit the market, and it’s starting to appear on shelves in more and more locations. But the brand’s arrival has stirred debate about what actually is Japanese whisky.
In this review, we’ll dive into Hatozaki, tasting its various expressions while also looking at where it fits into the larger story of Japanese whisky regulations.
Hatozaki’s Flavor Profile and Characteristics
Hatozaki whisky is known for having a light color, sometimes described as nearly clear.
The aroma is fruity and floral, with a distinct hint of melon and citrus.
The taste is light and sweet, featuring lemon zest, honeydew, and almond flavors.
The finish tends to hang around for a medium amount of time, with peppery notes and some heat.
However, some reviewers have pointed out metallic, grainy, and artificial sugar flavors, as well as vegetal and mushroom-like notes.
Authenticity concerns and sourcing
The “Japanese whisky” question
Some observers have expressed concerns that certain brands of “Japanese whisky” may be little more than whisky from other countries repackaged to appeal to consumers looking for a particular product.
Regulations defining what can be labeled “Japanese whisky” are in flux. For some brands, compliance remains optional.
Hatozaki’s transparency
Hatozaki is a blended whisky, and some have pointed out that its sourcing remains somewhat opaque, raising questions about where the components of the blend actually originate.
According to the brand, Hatozaki is “a collection of blended whiskies.”
Specific details about the types of barrels used to age the whisky are scarce.
How does Hatozaki stack up?
Hatozaki is generally marketed as an affordable Japanese whisky, with an average price around $44.
Some reviewers say that Hatozaki is fine for highballs or cocktails, but that it’s not worth buying and drinking on its own.
Other reviewers say that they would rather spend their money on a bottle of Suntory Toki.
Wrapping Up
Hatozaki whiskies offer an accessible introduction to Japanese whisky, but it’s important to be aware of some questions about their authenticity and sourcing.
While Hatozaki is pleasant enough to drink, particularly in cocktails, some may not find that its flavor profile and the lack of transparency justify the price.
As regulations change, more transparency will be essential for consumers to feel confident in Japanese whisky brands, including Hatozaki.