Independent sales representatives are freelance sales professionals who work for you on a contract basis. You may also see them referred to as manufacturer’s representatives, 1099 sales agents, or even just commission-only sales reps.
These sales agents connect you with customers and drive revenue. Hiring independent sales representatives can be a cost-effective way for your business to expand its reach and break into new markets without the overhead of hiring full-time employees.
What are the benefits of hiring independent sales representatives?
There are plenty of reasons why a company might choose to contract with independent sales reps rather than hiring in-house employees.
Cost-effectiveness
You can lower your overhead costs because you only pay a commission on sales. You’re not paying a salary, benefits, or PTO.
You’re only paying for performance, so reps are incentivized to make as many sales as possible.
Expanded reach and faster market entry
Independent reps usually have established networks and a deep understanding of the market, so they can get your product in front of potential customers faster.
They can also introduce your products and services to new areas you might not otherwise have access to.
Flexibility and scalability
You can ramp up or scale down your sales efforts based on current market conditions.
Outsourcing your sales function lets you concentrate on product development and other core functions.
Where to Find Independent Sales Representatives
If you’re looking for independent sales representatives to partner with, there are several online platforms you can explore.
Online Platforms
- CommissionPeople.com. This platform connects businesses with commission-based sales reps. Businesses can post sales opportunities, with the basic package costing $99 per advertisement.
- RepHunter. RepHunter has been connecting independent sales reps with companies around the globe since 2001 and offers a “try before you buy” approach, which can be helpful if you’re new to working with independent reps.
Search Strategies on Platforms
When using these platforms, it’s important to use effective search strategies to find the right reps for your needs.
- Keyword searches. Try broad keywords like “apparel” to start, then use customer brand names (e.g., Walmart, Home Depot) in your searches to narrow your results.
- Advanced search options. Once you’ve created a profile on platforms like RepHunter, you can refine your searches by specific territories.
How Online Platforms Facilitate the Recruitment Process
Online platforms can make the process of finding and hiring independent sales reps far easier for everyone involved.
Streamlined Recruitment
Many websites let businesses post sales opportunities for independent contractors to review. On sites like CommissionPeople.com, companies can list their open positions, and sales reps can apply for the ones that seem like a good fit.
Support and Resources
Some platforms offer tools and resources for both sales representatives and the companies that hire them. RepHunter, for example, provides support systems for its members and prioritizes member support with a US-based support staff.
Final Thoughts
Independent sales representatives offer businesses a cost-effective way to expand their reach and maintain flexibility. For many companies, it’s a win-win.
Finding the right people and strategies is key, and online platforms can help streamline the process, providing access to a wider pool of talent and valuable resources.
As the business landscape continues to evolve, we can expect to see continued growth and adaptation in the world of independent sales.