Instagram Live offers a way to connect with your audience in real time. It’s interactive and can boost both brand awareness and a sense of community.
Want more people to watch your live videos? You’re in the right place. This article provides actionable strategies for increasing your Instagram Live views.
We’ll cover tips like promoting your upcoming lives, engaging with viewers during the broadcast, and using features that help get the word out. Let’s get started!
Why are Instagram Live views important?
Having a lot of viewers on your Instagram Live stream can have a big impact on your success on the platform. Here’s why it matters:
- More visibility: The more people who watch your Live, the more Instagram’s algorithm will see your content as relevant. This can boost your organic reach, introducing you to new audiences who aren’t already following you.
- Credibility: A large audience suggests that your content is valuable and trustworthy. It can position you as an influencer or expert in your field.
- Deeper engagement: Live interaction allows you to connect with viewers on a personal level. You can answer questions, get feedback, and build relationships.
- Sales and conversions: You can promote products or services directly to your audience and even offer exclusive deals or discounts to Live viewers.
Optimizing your Instagram profile for Live streams
Before you go live, take a look at your profile through the eyes of a potential viewer. Is it welcoming? Does it clearly convey who you are and what you do?
Profile picture and bio
Use a professional-looking profile picture that makes your brand instantly recognizable. Write a bio that’s concise and compelling, making it crystal clear what you offer and why people should follow you. Be sure to include relevant keywords that will improve your searchability on Instagram.
Link in bio
Use a tool like Linktree to send viewers to helpful resources like your website, product pages, services information, or other social media channels. Mention the link during your Live stream to encourage clicks.
Consistent branding
Keep your visual style consistent across your profile and Live streams. Use the same colors, fonts, and graphics to reinforce your brand identity.
Planning and promoting your Instagram Live
If you want to boost the number of eyeballs on your Instagram Live, here are a few things to keep in mind.
Choosing the right time
If you want to maximize your views, don’t just pop on whenever you feel like it. Take a look at your audience demographics and activity patterns. If you have a business account, you can use Instagram Insights to see when your followers are most active. Try a few different times until you find what works best for you.
Announcing your Live stream in advance
Don’t be shy about letting people know when you’re planning to go live. Create some eye-catching graphics or videos to share on your Instagram feed, in your stories, and on your other social media channels. Use countdown stickers in your stories to build excitement.
If you have email or SMS subscribers, send them a reminder a day or two before you plan to go live.
Collaborating with other creators
Consider partnering with influencers or other businesses in your niche. You can cross-promote each other’s Live streams to reach a wider audience. Or, host a joint Live stream to provide valuable content and engage both audiences.
Choosing a compelling topic
Before you go live, brainstorm some topics that are relevant to your audience’s interests. Don’t be afraid to ask your followers what they want to see in your Live streams. You could offer exclusive content or give them a behind-the-scenes peek at something they wouldn’t otherwise see.
Engaging Your Audience During the Live Stream
Once you’re live, it’s time to shine! Here’s how to keep your audience hooked:
- Start Strong. Greet viewers as they pop in and introduce yourself. Briefly lay out what you’ll be covering and what they can expect from the live stream.
- Encourage Interaction. Ask questions to get people talking and invite them to share their thoughts. Respond to comments and call out viewers by name to make them feel seen and valued. Polls and quizzes are great ways to boost engagement, too.
- Provide Value. Give your viewers something they can use! Share helpful tips, insights, or mini-tutorials related to your niche. Offering exclusive content or discounts just for live viewers is a surefire way to keep them coming back.
- Use Visual Aids. Sharing your screen can be a game-changer. Display presentations, demo websites, or showcase products in action. Don’t be afraid to use filters or effects to add some visual flair, but keep it tasteful and on-brand.
- Moderate Comments. It’s crucial to keep the comment section positive and respectful. Appoint a moderator to remove inappropriate comments or spam. Don’t hesitate to block or report users who violate Instagram’s community guidelines. A safe and welcoming environment will encourage more people to participate and stick around.
Technical considerations for a successful live stream
Even if you have the perfect topic and the perfect personality, your Instagram Live could still fall flat if you don’t have the right tech.
Stable internet connection
Wi-Fi can be iffy, so if possible, use a wired connection. And before you go live, test your internet speed to make sure you’re transmitting a clear signal.
Good lighting and audio
People want to see your face, so make sure it’s well-lit. And think about investing in an external microphone to upgrade your audio quality. No one wants to listen to a tinny, echoing voice.
Phone positioning
Hold that phone or camera steady with a tripod or phone stand. And position the camera at eye level. This gives your broadcast a more professional look.
Analyzing and Improving Your Live Stream Performance
Once your Instagram Live is done, take some time to look at its performance. Use Instagram Insights to track numbers like views, engagement, and reach. What went well? What needs work?
Ask your viewers for feedback. What did they like? What would they change?
Finally, experiment! Try new things with each Live to see what works best for you and your audience. The more you test and refine, the better your streams will become.
Frequently Asked Questions
How much is 1000 views on Instagram
The “worth” of 1,000 views on Instagram is tricky. Directly, Instagram doesn’t pay for views like YouTube does. Indirectly, 1,000 views could translate to brand deals or affiliate marketing opportunities, depending on your niche and engagement. The value is in the exposure and potential for conversion.
What counts as a view on Instagram Live?
Instagram counts someone as a viewer if they watch your Live broadcast for any amount of time. Even a few seconds counts as a view. This means the viewer count represents the total number of unique accounts that tuned in, not necessarily the number who watched the entire stream.
How to see Instagram live views
During your Instagram Live, you’ll see the number of viewers at the bottom of the screen. You can also tap on that number to see the specific usernames of people watching. After the Live ends, Instagram provides a total viewer count in the archive.
How to go viral on Instagram Live
Going viral is never guaranteed, but you can increase your chances with compelling content, a clear theme, and promotion beforehand. Engage with viewers in the comments, collaborate with other creators, and consider using interactive elements like polls or Q&A sessions. A little luck also helps!
Summary
Now you know some of the best ways to get more views on Instagram Live. To recap, remember to promote your streams in advance, engage with your audience, and create high-quality content.
Consistency is key. Start implementing these tips today, track your results, and watch your views soar!