What Does a “Prime” Menu Mean?
The term “prime” suggests top-tier quality: the best ingredients, expertly prepared, and, often, priced accordingly. A restaurant’s menu is its most powerful marketing tool, setting the stage for the dining experience and shaping customer expectations. It’s more than just a list of dishes; it’s a carefully crafted story.
The goal here is to dissect a sample “prime” menu to understand its structure, offerings, and the audience it’s trying to reach. We’ll look at everything from the way the menu is broken down into sections, to its pricing, to the language used to describe each dish, even down to the beverage choices.
The sample menu we’ll be analyzing has a wide selection, spanning appetizers and salads all the way to steaks, seafood, and a full drinks list. Some stand-out features include dry-aged beef and unusually detailed descriptions for each menu item.
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