Usinger’s Brat: Where to Buy & How to Cook This Classic

Usinger’s Famous Sausage has been a Milwaukee institution for generations, renowned for quality and a dizzying array of sausages.

Of course, no discussion of Usinger’s is complete without mentioning their famous bratwurst – the star of many backyard barbecues and tailgate parties. This article celebrates the deliciousness and cultural importance of a true Wisconsin original: the Usinger brat.

A Milwaukee Tradition: Usinger’s History and Heritage

No discussion of Usinger’s is complete without a bit of background on this Milwaukee institution.

The Legacy of Usinger’s

Usinger’s has been a Milwaukee staple since 1880. The Usinger’s store, with its old-world charm, offers a unique shopping experience. Their sausages are made using traditional methods passed down through generations.

More Than Just Sausage

Usinger’s offers an impressive selection of over 75 varieties of sausages. For many Milwaukeeans, Usinger’s is more than just a sausage maker; it’s a beloved part of the community’s identity.

The allure of the Usinger’s brat

What makes an Usinger’s brat so special? Here’s a look at what goes into these tasty sausages.

The perfect bratwurst

The key components of an Usinger’s bratwurst are high-quality pork and veal, seasoned with the company’s secret blend of spices. It’s this blend, perfected over generations, that gives the brat its distinctive flavor.

When it comes to cooking, grilling is a favorite, imparting a smoky char that enhances the taste. Boiling and pan-frying are other popular methods.

Pairing suggestions

No brat is complete without the right toppings. Mustard, onions, and sauerkraut are the classic choices.

For the true Milwaukee experience, pair your brat with a local beer. This quintessential pairing is at the heart of the “brat summer” trend and the city’s vibrant beer garden culture.

Beyond the bun

While the traditional brat-in-a-bun is a delight, don’t be afraid to experiment. Usinger’s bratwurst can add a flavorful twist to casseroles, soups, and other dishes.

Experiencing Usinger’s: Online and In-Store

You can get the Usinger’s experience either online or in person.

Visiting the Store

A trip to the Milwaukee store is a unique shopping experience. The atmosphere is Old World, and you can find things like Old World ham that you might not see anywhere else. Gift boxes are also available if you want to give the gift of Usinger’s.

Ordering Online

If you can’t get to Milwaukee, you can always order Usinger’s sausages online or by phone. They ship nationwide.

Frequently Asked Questions

Is Usingers still in business?

Yes! Usinger’s has been a Milwaukee institution since 1880 and remains in operation today. They continue to produce their famous sausages and other meats using traditional recipes. You can visit their retail store in Milwaukee, order online, or find their products at select retailers nationwide.

What is the best way to cook raw bratwurst?

There are several ways to cook raw bratwurst, but the key is to ensure they reach an internal temperature of 160°F. Grilling, pan-frying, poaching, or a combination of methods all work well. A popular method is to poach the brats in beer or water with onions and spices before grilling or pan-frying to add flavor and ensure they are cooked through.

What does “Brat” mean in German?

The word “Brat” in “Bratwurst” comes from the Old High German word “brato,” which means “finely chopped meat.” “Wurst” simply means “sausage” in German. So, “Bratwurst” literally translates to “finely chopped meat sausage.” While the exact composition varies by region and recipe, this definition gives you a general idea of what to expect.

Putting It All Together

Usinger’s bratwurst is more than just a sausage; it’s a taste of Milwaukee’s history and a symbol of the city’s culinary pride.

Whether you’re lucky enough to visit the Old World Third Street shop in person or order online, be sure to experience the authentic flavor of Usinger’s for yourself. You won’t be disappointed!