Ever heard of a “memo menu”? It’s a menu that goes above and beyond, providing detailed descriptions of each dish. Think of it as a way to clearly communicate your restaurant’s offerings to your customers.
A well-structured “memo menu” is more than just a list of food; it’s a tool that enhances the dining experience. A clear and informative menu makes it easier for customers to make informed decisions, ultimately leading to greater satisfaction.
Menu Structure and Categorization
A well-organized menu makes it easy for your customers to find what they want to order. Here are a few ways to group your offerings.
Categorization by Cuisine Type
You can organize your menu by cuisine. Here are two examples:
- Italian Cuisine: Offer sections like Antipasti, Insalata, Pasta, Pizza, Di Carne, and Dolce. Examples include Beef Carpaccio, Pasta Bolognese, and Americano Pepperoni Pizza.
- Mexican Cuisine: Feature sections like Tacos, Burritos, Enchiladas, and Tortas. Dishes could include Carne Asada Tacos, Bean & Cheese Burritos, and Cheese Enchiladas.
Categorization by Meal Type
Another way to structure your menu is by the time of day.
- Breakfast: Include options such as Breakfast Burritos, Egg Plates, and Breakfast Plates, such as Huevos Rancheros, Shaved Ham Benedict, and Breakfast Flatbread.
- Lunch/Dinner: Feature items like Tacos, Enchiladas, Pasta, Pizza, and Meat Plates, like Chicken Enchiladas, Formaggio Blanco Pizza, and Parmigiana.
Other Menu Categories
Don’t forget these important sections:
- Sides (Contorni): Offer options like Rosemary Roasted Baby Potatoes.
- Drinks: Include a variety of beverages.
- Dessert (Dolce): Feature sweets like Spumoni Gelato, Churros, and Bunuelos.
Menu Item Descriptions and Key Information
When you’re writing a menu, the descriptions of your dishes are almost as important as the food itself. Here are some things to keep in mind.
Importance of Detailed Descriptions
You’ll want to be specific about fillings and accompaniments. For example, if your veggie fillings contain bell peppers, onions, and tomatoes that can’t be removed, make sure to note that. You’ll also want to list the main ingredients for each dish.
Pricing and Add-ons
Clear pricing is a must. Customers need to know exactly what they’re paying for. If you offer add-ons, like extra protein, list those with their prices, too.
Dietary Considerations
It’s a good idea to highlight any gluten-free, vegetarian, or vegan options you offer. More and more people have dietary restrictions, and they’ll appreciate knowing what they can safely eat.
Special Menu Features and Considerations
When you’re planning out your menu, consider these special features:
Combo and Value Meals
Offering combo meals is a great way to increase sales. One easy way is to provide combo options that include rice and beans. You can also offer value meals that include chips, salsa, and a drink.
Kids’ Menu
If you want to attract families, include kid-friendly options like smaller portions and simpler dishes. A kids’ menu could include rice, beans, and a 12 oz drink.
Ordering Convenience
In today’s world, you have to offer online ordering if you want to stay competitive. You can also provide fast service through a drive-thru.
The Bottom Line
When planning your “memo menu,” make sure the categories are clear, the descriptions are detailed, and the pricing is easy to understand. If you offer options for different diets, be sure to point them out.
Don’t forget that convenience matters to your customers, so consider offering online ordering and a kids’ menu. When you get it right, your well-crafted “memo menu” can contribute to a great dining experience.