Over-the-Top (OTT) media services — think Netflix, Hulu, and Disney+ — deliver content directly to you over the internet, cutting out traditional cable and broadcast television. But the streaming landscape is constantly changing, and some platforms, features, and business models are facing significant challenges.
So, this isn’t exactly an “OTT obituary” in the literal sense. Instead, consider it a reflection on the changes, declines, and transformations happening in the world of streaming.
This article examines the evolving OTT landscape and highlights areas facing challenges, analyzing the potential reasons for decline or transformation.